Career Management with LinkedIn

When I use the term career management, I use it in the sense of taking some control over your career instead of careering from job to job, allowing your job to control you. There will always be situations you can't control but your response to something like a layoff helps shape the kind of future that results.

If you don't know where you're going, any road will take you there. ~ Lewis Carroll

Even though I intend for this to be about using LinkedIn to manage your career, there are other tools out there too, no tool in the world will be of much service to you if you don't know what it is that you're trying to accomplish.

Here's one important key you'll get from me over and over again - just like you have to want to know what you want from your career in order to not waste your time on a job that doesn't suit you, you also have to know what you want from LinkedIn (or any other social media tool, or any other tool for that matter) so that you don't waste your time in the great black hole of the internet.

Personally, that not wasting time on the internet is a regular battle for me and one I don't always win, but that's how I know how important it is. The only way I know how to win that battle is to determine ahead of time which tasks will support reaching your goal and how much time to set aside for each task - "however long it takes" is usually not the best answer. Face it, there is always too much to do. Make the time allocation a matter of priorities and degree of confidence that time spent on the task will yield the results you're after and you'll probably be on target.

What is it, in general terms, that you want from LinkedIn? I happen to think that in addition to building your network,, it's good for increasing visibility within that network and also beyond it. Used properly, LinkedIn can be even better at establishing and improving credibility. You can also use LinkedIn as a great research tool when you've identified a certain kind of role and/or a have targeted a specific company. Use it for finding out more about companies and hiring managers, determining what skills are needed for certain roles, and figuring out what options are available out there.

So - you've identified your over-arching goal (and it's one you can control, right? If not, we need to talk coming up with a better goal) and determined that a certain amount of time on LinkedIn is likely to help you reach that goal. Here are some of my thoughts about how you can make the most of LinkedIn:

• First the obvious - scour LinkedIn for people you know and respect and who respect you back and get connected with them. I happen to be in the quality over quantity camp (ask yourself if a LinkedIn connection could be mutually beneficial), but you decide what works best for you. If you're just starting out, expect a certain addiction to the excitement that comes with finding new people to add to your network. If you've been on LinkedIn for a while, don't forget to incorporate finding new people who may have joined and inviting people you want to be in your network as part of your ongoing maintenance program.
  
  
• If you're still employed, build your network now, before you need it. If you're recently unemployed, start adding people while your skills are fresh on their minds. If you've been unemployed for a while, this is a great time to build up your network by letting people know what you've been up to. Just remember that even if you have lots of extra time on your hands, they still have a lot to do, so keep your requests short, simple, and to the point.
  
  
• Don't overlook the usefulness of becoming connected with friends and family, even if they don't work in the same industry as you. Frankly, you never know what they know. Similarly, don't limit yourself to regional contacts, even if your work is primarily regional. If someone from out of the area (so is knowledgeable and highly respected without being a direct competitor) can say good things about you, sometimes that is the very best recommendation available.
  
  
• Speaking of recommendations, make recommendations for people in your network and be sure to show your thoughtful and analytical side when you do. Not only are they more likely to say something nice about you in return, know that the recommendations that you make tend to say as much about you and your thought processes as they say about the person you're recommending.
  
  
• If you haven't started an ongoing maintenance program yet, do so now. Identify tasks (from this list of tips, if that helps) that you'll do on a regular basis - once a week, once a month, once a year, whatever makes sense - and then stick to that schedule as much as possible. If you fall off, just start back up again wherever you left off.
  
  
• Part of your maintenance program should include periodically re-vamping your Summary and/or your employment history. You can refine what you've written and make it better, or just change it out a bit to keep it fresh. Either way, your network is notified that you've made changes, so it puts your name out there in front of them again.
  
  
• If someone who is in a position to write favorably about your work hasn't made a recommendation yet, don't be shy about asking. The thought simply may not have occurred to them. Let them use their own words, but feel free to share what specific aspects of your work you'd like for them to comment on.
  
  
• You can share up to three URL's - choose wisely which ones to use to represent you. You can label each of them with more user- (and SEO-) friendly names by choosing 'Other' for the type of website.
  
  
• Consider using your LinkedIn status update and TinyURL or bit.ly or some similar URL-shortening service to share out useful information that is distributed to your network. This way you're being helpful and they're seeing your name again.
  
  
• Link your blog to LinkedIn and members of your network will be able to see your latest post(s) if they have that service turned on. If you have that service enabled yourself, it gives you something to use as a prompt to reach out and connect with the people in your network.
  
  
• Status updates are great for maintaining a passive connection with people but make sure you also use LinkedIn in an active way too. I find it easy to reach out and say hi to past co-workers via LinkedIn messaging on a regular basis or simply watching everyone else's status updates and blog posts for interesting news items on which I can comment.
  
  
• You can also become more actively engaged with your network by finding and joining alumni groups (both schools and workplaces) and other groups created around topic areas relevant to your job search and participating in discussions so that you get to know the other people in the group better and they get to know you. Be yourself, just remember to be your best self and you're likely to do well. Pay special attention to discussion topics where you can be of service to others. I nearly suggested 'where you can show off what you know' but frankly, that's just more likely to make you look like a blowhard. Stick with being in service to others and you'll be much better off.
  
  
• Use the Q&A function in LinkedIn to find additional ways you can be of service to others and look for opportunities to provide even more information (so long as it's relevant) than what was actually requested. The person needing help can rate your answer so it's worthwhile to be as helpful as possible.
  
  
• In all cases (Q&A, discussion groups, status updates, etc) remember to mind your manners. Treat it like a lunch meeting and ask yourself if you'd conduct yourself that way during either the formal or the informal portion of an in-person interview.
  
  
• Use LinkedIn to research skills needed to be successful in a role and/or to ask questions of people who can help educate you further in that respect. This is a great way to identify where you might need to update skills and/or education.
  
  
• Search on specialized terms to find out more about a particular kind of position or to find relevant job postings
  
  
• Use LinkedIn to find out more about a company (indirectly from the information available on LinkedIn or more directly from people you can contact that way) and/or a potential boss. Remember that network you've been growing? This is a great time to tap into it for information and (when the timing is right) for introductions.
  
  
• When researching companies, check to see which companies are related via common career paths. This can tell you a lot about the company, suggest additional opportunities and help you find more networking footholds. Compare job titles, check out top schools, and take note of the demographics information for more clues. If it's a company you'd like to consider approaching for work, check out the variety of job openings they have posted as well as the recent changes, new hires, and newsworthy updates that show up. Any of these can help you figure out a way in.
  
  
• Prepare for interviews by ensuring you're up-to-date on terminology and buzzwords, current thinking and concepts, and personnel movement within your industry. Use the discussion topics and Q&A section to keep your own knowledge and thinking fresh, regardless of whether you participate yourself. If you need some remedial help, you can keep it confidential by asking questions privately. You can search for people using a variety of parameters, including title, current and historic company associations, keywords for skills or experience, promotion time-frames, location, etc.
  
  
• Use your imagination to think of other ways of conducting research or engaging with people that might be beneficial to you. The sky is pretty well the limit.
  

No matter how you're using LinkedIn, it's a good idea to actively manage the process and take the position that you get what you give. You can show yourself to be helpful here too by sharing any of your own favorite LinkedIn tips and tricks. I'm also happy to answer questions that show up in the comments in the event I've left out any important suggestions or you need help creating the results you want.

What connection or disconnect do you see between how you show up and what results you see?

Reasons to be on Twitter

I started to write up recommendations for how to make the most out of LinkedIn and other social media and then felt compelled first to start with Twitter - Twitter has had that effect on a lot of people the past several months. Every time I turn around, Twitter is causing us to rethink a lot of what we do and how we do it.

Let's just start though with a stab at answering the question - why should I be on Twitter? What can it do for me - especially what can it do for me that something else can't do as well or better?

Whether you're job hunting or building a business, consider the following advantages of Twitter. Many of them apply to other types of social media as well, so it's a two-fer that way.

• Become known as a helpful resource
• Develop relationships that may be or become mutually beneficial
• Reach an audience you might not otherwise have
• "Meet" people you might not otherwise meet
• Lay the groundwork for future relationships
• Keep up with your (personal or business) brand
  (what people are saying about you)
• Keep up with your industry
  (what people are saying about the topics you care about)
• Influence your brand perception
• Educate and inform people in your area(s) of expertise
• Let people know more about you as a person
  (increase your know/like/trust factor)
  
• Build community around the topics important to you
• Remind people you're there

I don't pretend to have a complete list of answers to those questions, but then no one else I've seen does either, which is why I felt so driven to put out a list of my own. Make a comment or tweet me @geekcoach and let me know if I've left anything out. I don't feel a need to have a lock on right but I do like finding 'right', however that happens.

Whether it's Twitter, LinkedIn, Facebook or any other social media, I have thoughts too about how to do it right and not put your digital foot into your online mouth. Some of those thoughts are likely to come out in an upcoming SHRM magazine article for which I was interviewed recently. I'll also write up something of my own to share with you here.

If you could choose anyone at all to discuss any topic - who and what would those be?

LinkedIn Job-hunting Tips

For those of you who caught the KCTS show, About the Money, tonight with a story on using LinkedIn to improve your job-hunting chances, I sure hope you got something useful out of it. If you didn't see the show, you can already find the story online so you can still pick up some quick tips if you're so inclined.

Even in 4 1/2 minutes (a lifetime by TV journalism standards) you can't really get all the information squeezed in that you might want, so my thought is to expand the list here on Survival Strategies for Techies and provide some additional detail as a companion to the story that aired.

If you've got some questions about using LinkedIn (or other social networking sites) for job-hunting, let me know and I'll make sure I address them in that post. Questions you hear from other people, or things you notice other people don't do right (even me!) on LinkedIn count too.

As another thought - if you think there might be some folks who would find a short class helpful, I'd certainly consider that as well.

In the meantime, I want to make sure to thank Krista Canfield from LinkedIn for connecting me with the KCTS crew, to Terry Murphy, the producer of the story, to Greg Davis, one of the videographers and to Tim Griffis, the other videographer and the editor for making us look and sound so good.

I also want to thank Jeanne Cost for agreeing to be a much more involved interview subject than was originally explained and to each and every one of my friends and neighbors (and their friends) who were kind enough to take my calls and return them when I was in the challenging position of having to seek someone out at the last minute. There's nothing like saying "I understand you can't help, thanks so much for considering it - do you know anyone else who could?" to make me feel like a reporter again!

For that matter, there's nothing like saying a heartfelt, "Thanks!" for making you feel pretty good about life.

Who can you thank for helping you?

What To Do If Your Job Survives the Lay-off - Top Ten

Today we've all just begun to absorb the news about the Washington Mutual layoffs yesterday, significant enough to necessitate early notification under the WARN Act. At 34,000 affected over the course of the next year or so, the actual number on the WaMu layoffs is huge. While that is a lot of people planning to be out of work, some people will be dealing with survivor guilt rather than dealing with losing a job.

For the people hititng the streets, it can seem like an enviable position, still going to work every day. The truth is that it doesn't always feel that way when you're the one wondering how you were spared when so many of your co-workers were let go and you're trying not to think about how you're likely to fare in the next round of layoffs that could come along later. Surviving a layoff can be just as stressful as getting a pink slip. Officially hearing what we've suspected for a while now, that we're in the midst of a recession, just makes it worse, wondering if and when the other shoe will drop.

Despite the downsides, there are clearly considerable upsides to surviving a layoff. Here are some tips to make the most out of the opportunity.

1) Take time to grieve - Grieving can seem counterintuitive when your job has been spared, but the significant changes involved when others around you lose their jobs means that your life and work will be different somehow. Those changes mean some kind of loss for you too, so take time to recognize that loss.

2) Take Stock - Take time in the midst of everything else to identify your strengths and your accomplishments and collect evidence of these while you still have easy access to that. Not only will it help you realize that you do indeed deserve (as much as anybody) to continue working, it will be helpful material in the event you too find yourself looking for work.

3) Identify top priorities - Figure out what work most needs doing now that there are so many fewer people to get it done. And decide what tops your personal priority list. You may have a lot more on your plate for a while, so it's more important than ever to plan on purpose how to spend your precious time and attention.

4) Sieze opportunities - Change generally means chaos and while that can be uncomfortable for a lot of people, it also can mean increased opportunities. Take advantage of being in the right place at the right time and step up to meet the new challenges with vigor.

5) Stay positive - You may be asked to do a lot more with a lot less and you may worry about your own job down the line, but for now, you can protect yourself best by keeping a positive outlook. If you do find it necessary to speak up about a problem, look for the most positive way to present it and make it clear you are willing and able to participate in finding and implementing a solution.

6) Start (or keep) networking - Network to help out-of-work friends. It will help them now and can help you in the future if you should find yourself pounding the pavement later on.

7) Save up - With the possibility of more uncertain times ahead, this is a good time to use the job you still have to set aside money as insurance against loss of income, even if it means cutting back expenses to do it.

8) Stay in touch - Go ahead and meet with ex-co-workers (or soon-to-be) for coffee, lunch, or drinks. They're your friends and you can help each other network. Try to keep it one-on-one, though to avoid large numbers of ex-employees who may still be in grief mode or to spare a handful of ex-employees the "business as usual" conversations likely to predominate amongst groups of people still employed.

9) Cultivate a new perspective - Take advantage of the changes going on around you to spend some time questioning assumptions and playing with new perspectives. You never know where these might lead.

10) Get help - Find a helpful and supportive online group or form your own mini-support group to get through some of the biggest changes, If you feel like it's worthwhile, you can also hire a coach to help you strategize your next move. Just don't think that you have to figure it out and deal with it by yourself.

If you are in the more awkward position of being in a job that's on life support, do the prudent thing and take advantage of being able to work for as long as you can, look to Sylvia's list for how to prepare for not having a job later on, and plan ahead for what to do if you're not working for a while.

How can my friends and I help each other right now?

What to Do When Your Job is Dead - Top Ten

Starbucks, Zillow, Redfin and now Insight and Circuit City - these are just a few of the organizations who have recently had tech-related layoffs and it wouldn't be surprising in the current economic climate to see continued impact on the technology sector. Most notably in Seattle, it's likely a number of Washington Mutual tech workers could be on the streets soon with the redundancies in operations expected with the JP Morgan acquisition. The question of what to do if you find yourself caught up in the midst of a lay-off comes up regularly, so here are the top ten tried and true tips that I've used myself and passed on to others with some success.

1) Take time to grieve - There's no way around it, losing your job sucks. If you see it coming, you've had plenty of time to get anxious over the possibility that you'll be involved and if you don't, you'll be blind-sided. Either way, you'll be feeling bad about it for a while, so give yourself some time to deal with the emotional fall-out. The key is to make it a planned, limited amount of time so that you can quickly get on with the business of the rest of your life.

2) Take stock - What areas of your life are in need of critical attention and what tangible and intangible assets do you have? Where are you ahead in the game and where do you need to begin playing catch-up sooner rather than later? Whether you've got some pleasant surprises or some serious concerns, it's always better to know exactly what you're dealing with.

3) Schedule your priorities - To avoid devolving into a total pity party, make yourself a schedule that moves you forward and stick to it like you would stick to a job schedule. I like to establish a healthy mix of job hunting, skills development, networking and some fun - approximately in that order, but you decide what's important for you. Presumably, job hunting is your top priority, so make sure your actions back that up. But that doesn't mean it should be your only priority to the exclusion of everything else. Remember to have fun along the way and nurture your other needs in addition to keeping up your efforts to track down another source of income.

Part of keeping it a healthy mix means making what time you do spend job-hunting really count. Target the job boards (are you more likely to find work on Dice or LinkedIn? Monster or Yahoo?) that are most likely to carry your kind of postings and stay current with them. And whatever you do, don't forget to target specific companies that are appealing to you.

4) Learn something - Time spent unemployed is great for brushing up on your technical skills and these days, there are lots of low- (and even no-) cost options for doing so. I have spent time between jobs teaching myself skills such as JavaScript and XML. Back when I was working in television, I'd turn the sound down on the weather reports and practice the sort of on-air patter common for broadcast meteorologists. Make updating your marketable skills a priority - it will improve your resume and you'll have something to show for the time.

5) Stay positive - This one's a two-fer. Staying positive means avoiding both cynicism and pessimism. The best antidote for cynicism is to develop a philosophical attitutude. It may be someone else's fault you are where you are, or it may be your own but in the end, it doesn't really matter a whole heckuva lot. Blaming yourself or others won't help you find another job and in fact, could cost you opportunities if you come across in interviews as too negative. What you don't want to is to get stuck in the past and that's all that cynicism or dwelling on problems will do for you. Work hard at finding what's good in the situation and use that to propel you forward.

Pessimism is best dealt with by focusing on the possibilities, however unlikely they may seem at first. You may have legitimate reasons to be concerned about finding work or making ends meet in the meantime but it just keeps you stuck to spend your time thinking about it. Instead, keep your eye on what might be possible and do whatever you can to increase your chances that you'll be one of the few to buck the odds. Somebody out there is still hiring geeks and someone will get those jobs, even if they're far and few between. Do what you can to be one of them. For some geeks, that learning time mentioned in #4 might be better spent on developing soft skills like those used to develop good working interpersonal relationships than on learning Ruby on Rails.

6) Keep (or start) networking - Keep in touch with people you know from past jobs and other aspects of your life. If several of you find yourselves out of work at once, consider meeting for coffee on occasion to help each other through this tough time. You can look over each others' resumes, offer job hunting tips, and practice interview skills. Lunch 2.0 events help reduce your grocery bill and increase your networking opportunities; take advantage of them. If getting together in person doesn't work for you (and even if it does), you can and should also keep in touch electronically. Email and social networking sites like LinkedIn and Facebook can be great tools for staying in contact with people who might be able to help you land your next position.

7) Set goals - Whether it's networking contacts or job applications, make sure you identify interim objectives and track your progress. Not only will it keep you motivated to keep going, it will also keep you pointed in the right direction and you'll feel a sense of accomplishment along the way, even before all your shots on goal land you a new job.

8) Get involved - Use the skills you would bring to a job to help out some charitable organization. They benefit from your expertise, you stay current in your skills and have something worthwhile to show for the time you spend unemployed, and everyone wins. Or participate in events like Startup Weekend or 6-hour Startup as an alternative to drive-by carding-type networking events. Online, you can build credibility by offering your expertise on sites such as LinkedIn and Experts Exchange and other forums.Who knows, in getting involved, you may even meet and impress someone influential in your job search.

9) Reinvent yourself - Sometimes lay-offs are an opportunity to look at things from a new perspective and start fresh. If you're thinking that could be true for you, you owe it to yourself to set aside any fears you have and look at the situation with an objective eye. Do I really want to go in a new direction? What would it take to improve my chances of success? Books can be a huge help in figuring out your position on the matter. What Color Is Your Parachute is a perennial favorite of mine and if you like a bit more structure, you may appreciate my other favorite, Now What - 90 Days to a New Life Direction.

If you're thinking of starting a new business, know that it is likely to be tough but doesn't have to be impossible. Sometimes it's no more risky to go into business for yourself than it is to wait around for the next paycheck, especially if you've had some money set aside. If you're smart about budgeting and business plans, you may be able to turn chaos into opportunity. For those of you not in Boulder tomorrow, be on the watch for notes from the panel discussion, Crash Course - Growing a Startup Amid Uncertain Economic Times as a step toward being better prepared.

10) Get help - Geeks tend to operate in a meritocracy, which is all well and good until we get to the point where we think that means having to be able to do everything ourselves. Sometimes getting help is the best thing you can do for yourself. Another perspective on matters is often very beneficial and don't forget the additional value of making yourself more available for other pursuits more worthy of your direct involvement; sometimes you just can't know and do everything. Help can come in the form of a self-organized support group or an informal buddy system just as readily as from a coach. If what you really want is to work with a career transition coach though, find out about coaching rates and don't assume that it's out of your price range just because you're out of work. Perhaps you know others who are looking for similar services making it possible to band together for group coaching and share the costs.

You can also consider asking the coach to negotiate rates. I've found a lot of coaches and prospective clients really like the formula F = 0.1*(V-A) + A , where the coaching Fee is calculated using V for the Value of the engagement and A for the amount deemed by the client to be Affordable, as a way of preserving value in the coaching relationship while making the coaching services workable for the client.

The upshot is that we all know there are fluctuations in the tech sector - there have been for a lot of years now and some would argue that we never did fully recover from the bursting of the dot com bubble. Still, my sense is that technology is here to stay in one form or another, and that means there will always be tech jobs out there somewhere. If the work isn't going away entirely, it means that we have only to figure out how we fit into the new paradigm and do our best to adapt.

What adaptations will help you survive the downturn?